Kevin Quinn

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While software developers consider their business intelligence (BI) applications to be successful if they fulfill the core requirements, a much more meaningful gauge of success is how extensively the information derived from those applications is used. The more consumers of information you have, the greater the value you will obtain from your BI efforts. Many people in your organization can benefit from current analytical information, whether they work in customer service, shipping, manufacturing, finance, or a host of other departments. How do you achieve this vision? You have to make information relevant to the needs of the moment, and you have to present that information to users in a familiar way. For example, a call center representative might receive a screen pop advising her about which products to promote to a customer who is on the line at that moment, base... (more)